The motley crew.

discover our core values

Alexander Swannet

Co-Founder | COO

Hi there, I'm Alex.

I'm Co-Founder, COO and Managing Partner @ Innovative Automotive Services.

Shortly after kick-starting my career as an automotive trainer for various brands, I later met Co-Founder Mohamed. As our paths crossed on several occasions, and as we were driven by the same vision regarding training, we decided to launch a company together in 2012, named Innovative Automotive Services (IAS).

Return On Investment (ROI) on training is hard to determine, nevertheless billions of dollars are spent each year on training, without being able to predict the business outcome. This is what personally drives me, trying to make this prediction as accurate as possible, with a bold statement as starting point: ``everything IS measurable``.

I get energized by developing creative concepts, matching our customers’ needs, pitching them, and debriefing them after a successful roll-out. My personal aim is to improve business results for each single stakeholder within an 'IAS client case', or within a long-term partnership between all involved parties.

As relaxation therapy after a hard day’s work, I just love to do all kinds of adrenaline boosting activities, as well as enjoying the little things in life!

Looking forward getting in touch! Let us inspire you!


Mohamed Amrani

Co-Founder | CIO

Hi there, I'm Mohamed.

Together with Alexander in 2012, I have co-founded IAS and am currently operating as Managing Partner & CIO.

With IAS we, among other things, help automotive organisations improve their competencies and effectiveness on a dealer and importer level.

As our activities towards electrified mobility are rapidly increasing due to disruptive changes within the sector, we have created Mobilit-e. Under this new brand, we will assists organisations in the transition towards electrification. Thus far, multiple partnerships were established with companies that focus on alternative forms of mobility such as Tuk Tuk Factory, Shimano, etc.

In addition to my role in leading IAS towards innovation and the use of new technologies, I am also the founder and driving force of the Belgian Standards Committee for working safely on electrically powered vehicles.

I have more than 18 years of experience in various branches within the (inter)national automotive landscape. After a first experience as a Service Ability Engineer at the Technocentre and Engineering Department of Renault in Paris, I made the switch to Opel Belux where, as ECO Specialist, I maintained close cooperation with the management of large fleet managers and was responsible for supporting the Opel ECO-Flex strategy. Both experiences were key to specialization in this complex matter.

After many years of being active as a Trainer, my experiences led me to believe my goal in life is to support the people within the disruptively changing mobility industry in facing and tackling all of its current and future challenges.

Under the moto 'Practice what you Preach', I recently started an experiment in which I only travel by means of electrified transportation. This helps me in being able to approach the mobility theme in general, as a strategist as well as a private- and end-user.

Feel free to get in touch. I'm happy to connect & share!

Michael Gastmans

People & Culture Lead

Hi I'm Michael.

As People & Culture Lead at IAS, I'm responsible for the people side of things, employer branding, future strategy development and organizational efficiency to support our sustainable business growth. Together with Mohamed and Alexander, it's our daily goal to push the company forwards!

With a background in Psychology and Management, I immediately started working in the Automotive industry. First as a Recruiter to later take on more generalist HR- & management roles on an importer and dealer group level. This experiences gave me valuable insights in how automotive companies are operating, and more importantly, how human capital can be put to good (and bad) use.

Over the years I've learned to have a big focus on efficiency, process improvement and organizational change by continuously challenging the status-quo. I love questioning things and exchanging thoughts, ideas and opinions with all manner of people. People sometimes tell me I'm a fast learner with strong analytical capabilities. It seems I have an intrinsic service-minded approach and I am able to manage stakeholder expectations.

When I'm not working, you'll probably find me making music in my home recording studio or restoring vintage bikes. To relax, I like travelling through Italy (I looove Brunello wines) and visiting our families in France and Switzerland with my fiancée Nathalie.

I'm looking forward to meeting you!

Lieve Van Roy

Executive Assistant

Hi there, I'm Lieve.

I joined the team in February 2018. As Executive Assistant, I coordinate the day-to-day operations, and provide general support to our team and clients.

This includes organizing general administrative tasks, analyzing needs, follow-up of the planning and ensuring everything runs smoothly. In a nutshell, I try to make life easier by taking workload away from everybody :). The way I achieve this is by adding a personal touch, valuing an open communication and aiming for a better understanding of everyone's needs and expectations.

I grew up in Belgium, lived in South Korea as a teenager and took a gap year in the USA. Professionally, I have built up experience in supportive administrative jobs, and volunteering as a language teacher.

When I'm not working, you will probably find me in my hometown of Antwerp, surrounded by my 3 (almost) grown-up children. I'm passionate about people, exploring other cultures, good food, trying to stay fit and just getting out and enjoying life!

Do you want to become our new colleague?

Apply now

Christophe De Cleene

Senior Trainer & Coach EIQ

Sometimes life can be surprising, right ?

Sometimes everything goes smoothly, all the pieces of the puzzle seem to fall nicely into place and then suddenly... suddenly life challenges you for something you would not have chosen yourself.

To me as well it happened:

``You know, Christophe, the economic crisis, Chapter 11 in the US - we really cannot ignore the fact that we have to save and thus cut in the European operations - well, you don’t need to come anymore next month ... `` After 15 years of sales and sales management in the financial services and ICT sector, that was the message I received on a dreary November day.

A cold shower? Yes - at least the first few weeks!

Soon however I realized that this gave me the opportunity to think for a moment, to take some distance. Thinking of course is only one thing, doing something with it is something else. This brings me to what unites me with IAS, i.e. personal development - this inherent desire to become more and more yourself. This translates among others for me into:

• Recognizing each other's shortcomings
• Be aware of each other's growth potential
• Standing up for your beliefs and feelings without ignoring those of others
• Team efficiency and -connection
• Authentic leadership
• Customer Delight at the heart of the strategy
• etc...

... and subsequently start working with it as an individual and as a team. A real challenge where guidance and coaching is likely needed ...

With my experience I take within IAS to heart with conviction and full enthusiasm our activities related to personal and team effectiveness, communication, customer delight, etc... The basis is again and again ``Know yourself!`` How do you want to be successful in what you do when you do not know yourself, when you are not aware of your own impact on others?

To me already a fantastic challenge... which I am lucky to do with an equally fantastic team.

Who works alone, sums up
Who cooperates, multiplies
(Oriental Wisdom)

Gino Van der Auwera

Senior Technical Trainer

Hi there, I'm Gino!

I joined IAS in May 2020 after a successful career as a Senior Technical Trainer at the European HQ of a Japanse car manufacturer.

Looking forward to meet you!

Tim Van Houtte

Senior Technical Trainer

Hi there, I'm Tim!

A few years ago I started at IAS as Junior Technical Trainer, mainly for the KIA brand. I had no experience in this sector thus far, so what started as a serious challenge ended up in being a dream job. IAS has always guided me very well over the years, which enabled me to develop myself into a strong trainer in a short time. The great thing about this job is the constant alternation (no project is the same), the personal freedom (from planning to being able to indulge yourself in a creativity-mode) and the possibility to continuously learn and challenge myself (simply put: you can't explain anything to anyone else if you do not completely understand it yourself). In short, a top job if you love variety!

IAS is a scale-up company with a véry unique culture where all colleagues know one another, and because of this, working for IAS is like working with a group of friends on a project. There is little vertical hierarchy whereby everyone is treated equally. The employees are all open to cooperation and everyone is convinced that this is the best way to get the best out of ourselves.

IAS is also a company that greatly values its employees. You are not just a number and that makes IAS a very open company to work for, that gives you a lot of room to talk about your needs (inside and outside the workplace). I think there are few other employers who can offer this. My choice is certain, so chances are great you will still find me working here in 10 years 🙂

Let's have a chat to discuss your future!

Raf Dekeersmaeker

Technical Trainer

Hi there, I'm Raf.

At the age of 3, I was already able to call cars and trucks by names, raised by my dad to be a full-time fan of motorised vehicles.

After having collected hundreds of miniature cars, at the age of 15, I was finally able to buy and fine-tune my first mini four-stroke bike. Six small bikes, a first car and a motorbike later, I turned my passion into obtaining a Bachelor’s degree in Automotive Technology. That gave me the chance to get enough practice as a Diagnostic Technician for a major German car manufacturer.

Now, working for IAS, I can pass on my knowledge of the automotive branch to people with the same love and passion for this beautiful sector!

Feel free to get in touch. I'm happy to connect & share!

Jean Van Liempt

Technical Trainer

Hi there, I'm Jean.

I'm a team player with a passion for automotive and driven to learn and to pass on the knowledge in a simple and fun way. I'm easy to motivate, but hard to get bored.

My passion started at an early age, the more I learned about cars and their technologies, the more it became an obsession. Needless to say I decided to study Automotive Technology at Thomas More University College. After that, I obtained an additional degree in Automotive Technology (specialization in expertise) in French (Haute École de la Ville de Liège).

I chose IAS because they give a whole new dimension to the word 'training'. I'm proud to be part of the IAS-team and to train the technicians of the future!

Feel free to get in touch. I'm happy to connect & share!

Erik Neefs

Senior Sales Trainer & Coach

Hi there, I’m Erik.

In 2006 I was offered a chance to translate my sales experience into training and coaching salesmen and women for the first time. After obtaining my Bachelor’s degree in Marketing and having been active in several branches, such as the food industry, services and automotive, the latter one would hand me the right leverage to start as an automotive sales consultant.

Ever since I have been privileged to work with a great number of skilled and very talented people, uplifting my insights into what makes a great salesrep and how I could improve the already present knowledge and skills. I always felt attitude is both a result and a catalyst of the former two. Not being a rocket scientist myself but rather a medium for knowledge and skills within the branch, I was lucky enough to be in the position to collect a lot of great approaches in the field, bringing them back to those who could use them and help them put these into practise. After all these years I’m still waiting for this to feel as work.

Things happen for a reason. After 10 years as an automotive consultant, IAS contacted me for a non- committing discussion, which lead into an ever growing collaboration since. With room for creativity and new ideas in developing new projects with and for our customers, bringing out the best in each and every collaborator working with us. An environment cut out for me.

Building up thorough partnerships with customers such as Kia, BMW Financial Services, BMW Motorrad, Nissan and many more, we can count on a shared vision with regards to efficient training. A true science-based screening to bring out training needs, after which an individual training plan is developed for each trainee to be rolled out in his or her own working environment. An approach I’m very happy to help develop over the last couple of years.

Looking forward to an inspiring conversation!

Jo Rimaux

Sales Trainer

Hi there, I'm Jo.

I will be joining IAS on 1st of March 2019.

After a classical general secondary education, I obtained a degree in Marketing and Distribution at the HONIM University College. During my studies, I took the opportunity to go abroad and follow part of my education in Sweden. To be quite honest, cars have always been one of my childhood passions.

Shortly after kicking-off my career as a Sales Representative at Kraft Foods, I quickly switched to follow my passion and chase my dreams. I started within the automotive industry as a Sales Advisor at Volkswagen, where I worked for 5 years. In the extension of this experience, I went to work as a District Manager for Subaru and Kia.

The automotive industry continues to fascinate me because of the huge challenges this industry faces, and the revolution we are all currently undergoing: building environmentally friendly and traffic-safe cars is a process that is irreversible and necessary. This is a challenge that involves a lot of dynamism in very different aspects. I am happy to be a part of the future of mobility.

Working for IAS is therefore a logical next step in my career. They radiate an enormous passion, with the aim of providing a professional and tailor-made guidance/training to clients. Using my experiences to get people to excel into the next level, is my personal goal for the next years.

Happy to be a part of this wonderful company, and looking forward to meet you!

Adrien Peustjens

Sales Trainer

Hi there, I'm Adrien,

I will be joining IAS on 3rd of April!

One of my first words as a child was ``car``. So my passion for automotive started a long time ago...

Just after I obtained my Bachelor's degree in Automotive Technology (Haute Ecole de la Ville de Liege) in 2011, I began my career in the Automotive sector as Sales Advisor for Volkswagen. The B2B market interested me a lot so I got the chance to become Fleet Advisor for BMW. During 3 years I learned the tax regulations impacting the Fleet sector. It wasn’t a piece of cake but it was really interesting and it opened the B2B doors. After that, I got the opportunity to develop the Fleet market for Volvo in a large automotive group.

Today, I would like to share my passion and knowledge and believe IAS is the best place for that.
I'm really proud and excited to be part of the IAS team and integrate the different projects.

Let's get in touch !

Steve Remeysen

Warranty, Parts & Systems Trainer

Hi there, I'm Steve.

I joined IAS in February 2020.

Looking forward to meet you!

IAS Core Values


capacity & willingness to develop, organize and manage our company along with any of its risks, in order to make a difference and create value.


odd way of looking at (un)conventional problems or situations, from a fresh perspective which suggests unorthodox solutions.


the enjoyment of pleasure and working together.


molding an idea or invention into a service or good which will create value for which our customers are willing to pay.


intrinsic moral value that reflects transparent honesty throughout everything one thinks, says and does.

It is amazing what you can accomplish if you do not care who gets the credit.

Harry S. TrumanOn team success